New Business Models in Health Care: Building Platform-Enabled Ecosystems

New Business Models in Health Care: Building Platform-Enabled Ecosystems

Posted Jun 24, 2022 from
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Platform businesses can bring together ecosystem participants on a digital network to cocreate goods and services, providing opportunities for wider customer reach, access to new capabilities, and increased revenue. 

Platform-enabled ecosystems are beginning to gain more traction in health care and life sciences organizations. Health tech investor trends data shows that interest in new business models are one of the three most impactful changes in 2021, a record-breaking year for health tech investments.2 In interviews with a diverse set of leaders from health care organizations, health tech innovators (startups), and investors, we explored key components of a successful, sustainable platform-enabled ecosystem:

  • Accessibility of underutilized assets
  • Delegation to ecosystem
  • Modularized components
  • Focus on consumer experience
  • Positive network effects

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