Addressing Healthcare Access Gaps With Technology: 3 Areas to Focus Today
For many patients, today’s healthcare experience is marked by several gaps: gaps in access, gaps in communication, and gaps in control. These disconnects are often coupled with weeks-long wait times for appointments, unnecessarily complicated payment processes, and care that seemingly operates in a silo, separated from other parts of the care experience.
This starkly contrasts with what most people (and health providers) desire in terms of care. People want their healthcare experiences to mirror their consumer ones marked by frictionless, 24/7 access, self-service, and on-demand support. They also want to feel in control of their care, evidenced by Salesforce data stating that 71% of healthcare consumers feel responsible for managing their health. However, only 23% of those respondents said they completely trust the healthcare industry has the technology to enable them to manage their own care another gap.
While the U.S. healthcare system is a complex puzzle with many pieces, further overlayed onto a pandemic landscape, technology is one element that has the potential to effectively revolutionize care, expand access, and improve the entire patient journey. There are three core areas where healthcare providers should focus today to solve persistent gaps.
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