4 Key Trends for Commercial Success in 2023

4 Key Trends for Commercial Success in 2023

 January 11, 2023 


Over the past few years, life sciences commercial teams quickly adapted to the impact Covid had on everything from meetings and engagement to launches and patient adherence. Looking forward, how can one apply their learnings to set up teams for commercial success in 2023 and brace for more economic changes?

Join the featured speakers and thought leaders as they discuss the four key focus areas for commercial success:

  • Putting the patient first and providing personalized medicine
  • Diversifying marketing campaigns with race and ethnicity insights
  • Connecting digital campaigns with in-person engagement for the highest impact
  • Sharpening focus with real-time HCP and account targeting


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