The Virtual CX Marketing Summit will take you on a journey to CX excellence, as we look at the increasing number of organizations that are combining the efforts of the customer and marketing departments to provide consistent messaging and further enhanced customer understanding and insights, which leads to tailored, personalized offerings that attract and retain a loyal customer base. Every interaction that a customer has with a company, be it online or offline, changes their impression of the brand. For this reason, there has never been a more important time for the marketing function to ensure a great CX through each touchpoint of creating awareness, driving conversions, and keeping existing customers happy.
As the healthcare landscape evolves and patients demand more personalization and convenience, primary care practices must look for ways to remain competitive in the marketplace by improving patient and physician satisfaction. According to The Open Public Health Journal, only 58% of patients in traditional primary care practices are satisfied with their doctor-patient relationship.
Patients are increasingly willing to leave their primary physician to seek care at alternative sites such as urgent care centers and walk-in clinics. To strengthen patient retention and the bottom line, practices can enhance their services with a membership-based, preventive care offering. In this session, you will learn how administrators and physicians in MDVIP-affiliated practices achieved unparalleled satisfaction while generating healthy returns by meeting the changing needs of patients.
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