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Vendors must do better understanding CIO needs, survey shows
A new poll finds health system chief information officers saying marketers don't always appreciate their pain points. The same survey shows IT leaders getting information from online videos and basing buying decisions on news coverage. Only 60% of health system chief information officers say they believe health IT marketers understand and market to their unique needs, a new report shows – while 55% think marketers could do a better job of understanding the problem they are trying to solve. These are some of the findings of a report titled "2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO," which surveyed 20 health system CIOs. The report is the product of the Merritt Group and 72Point's research division, OnePoll. The Merritt Group is a woman-led strategic communications firm celebrating its 25th anniversary. A mid-sized agency, it has a dedicated healthcare practice and specializes in public relations, messaging, branding/creative, content strategy and creation, demand and lead generation, and more.
Medigy Insights
The results of a recent survey, conducted by the Merritt Group and OnePoll's research division, have shown a disparity between the understanding of health system chief information officers (CIOs) and health IT marketers. The survey, titled "2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO," was based on responses from 20 health system CIOs and found that only 60% of CIOs believe that health IT marketers understand and market to their specific needs. Additionally, 55% of respondents felt that marketers could do a better job in understanding the problems they aim to solve. These findings indicate a need for improved communication and understanding between CIOs and health IT marketers to ensure that the needs of both parties are effectively addressed.
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