Best Practices for Managing Your Practice and Provider Listings in Organic Search

Most healthcare practices and even individual providers are listed somewhere online. This means potential patients can do their own research and form an opinion before they’ve even contacted your office. Therefore, it’s important to take an active approach to your online reputation.

The first step is to find where you’re already listed online. A simple Google search for your practice name or contact information will help you find most of these listings. This also applies to individual practitioners.

Make sure you add all the information you can. For example, Google My Business has special features such as service area, holiday hours, and services offered. Also, try to upload a few images of the business to various platforms. This helps users gather as much information as possible before they contact you.