Standard Occupational Classification (SOC): Market Research Analysts and Marketing Specialists

Market research analysts and marketing specialists in healthcare are responsible for gathering, analyzing, and interpreting data to inform marketing strategies and decisions for healthcare organizations. They may work for hospitals, pharmaceutical companies, medical device manufacturers, or other healthcare organizations. They use data and research to identify trends and opportunities in the healthcare market, and to develop marketing plans that target specific groups of consumers. They may conduct surveys, focus groups, or other forms of research to gather data, and use statistical analysis software to analyze that data.

In addition, they may also be responsible for creating and disseminating marketing materials such as brochures, flyers, and advertisements. They may also be involved in developing pricing strategies, and in identifying and developing new products or services. They may also be involved in branding, public relations and digital marketing strategy. They may also work with other departments, such as sales and product development, to ensure that marketing efforts align with overall business goals.

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