Medigy: Gamification

The gaming industry has been around for decades as a source of entertainment for people of all ages, from listening to Mario’s iconic coin chime on Nintendo to today’s life-like models of Assassin’s Creed and Call of Duty on wireless consoles.

Because of modern technological advancements that enable more complex cloud-based and virtual reality (VR) advancements to be integrated into them, the lens of gaming as a recreational activity has evolved enormously. With more people participating in an online-everything ecosystem, the gaming industry is gaining traction in bringing the vision of realistic experiences to life.

With the concept of the metaverse elevating existing internet technologies through an interoperable and unified virtual space, video gaming has the potential to redefine the future of online interactions, content ownership, and even realistic trading. When we think of immersive digital environments, the first thing that comes to mind is gaming. Video game techniques (or gamification) will have far-reaching implications in the metaverse.

Gamification is the process of incorporating game mechanics into non-game environments with the intention of engaging customers. Gamification will be used by brands to entice customers. It will play a significant role in the metaverse not only in entertaining customers but also in engaging them with the brand. Brands may consider offering loyalty points or tokens for participating in brand-focused metaverse games. Finally, gamification will be crucial in creating more immersive brand experiences.