Medigy: Consumer Demand

Consumer demand in healthcare refers to the willingness of consumers (patients) to pay a price for healthcare services. Within healthcare organizations, every consumer is different physically, structurally, and emotionally and that is the reason of consumer demands being diverse. Within healthcare systems, the chances for an increase in consumer demand are most when the consumers desire to gain good health and stay healthy. Healthcare organizations are different from other organizations when it comes to demands of consumers. If a consumer is unwell and requires medical attention, the consumer will pay for healthcare services at almost any price. The capital consumer spends on gaining good health and staying being healthy today will also benefit the consumer in the future.

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