McKinsey & Company: Consumer Packaged Goods

Consumer packaged (CPG) goods encompasses items that are utilized by consumers on routine basis and therefore require frequent replenishment or replacement. Some of the consumer packaged goods include household products, food, tobacco, beverages, clothing, etc. From the past quarter century, the growth of consumer packaged industries have been exhilarating. Consumer packaged goods companies are trying hard to meet an ever-growing array of human needs and desires by launching innovative products. In order to thrive in the today’s consumer-driven marketplace, healthcare organizations should learn from CPG companies.

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