McKinsey & Company: Consumer Engagement

Consumer engagement in healthcare involves individuals’ actions to become better informed and directly involved in decisions and behaviors that affect their health. Both consumer and patient engagement refer to patients’ involvement in their healthcare decisions and other decision-making processes. Matching consumer health services to consumer expectations is an ideal way to encourage more consumer engagement. Customer engagement solutions are the best ways to engage patients and consumers in your community.

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      Consumer Data and Engagement Experience: Bridging the Gap at UPMC

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      Health Insurance Providers: Enhancing Member Engagement Using Digital & Advanced Analytics - AHIP

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