Over the top (OTT) is the streaming media or tv content provided with a high-speed Internet connection. The OTT platforms use internet-based delivery systems and avoid third-party networks that earlier conventionally managed the online content.
As OTT platforms lead to tiered monetization, business developers should focus on dynamic, flexible cost-plus pricing strategy, understanding consumption and usage patterns, understanding deeper digital customer relationships versus generating invoices for transactions, predicting revenues for future and make decisions based on past strategies, etc.
Know anyone building innovative solutions that belong in this 'OTT'?
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