2021 Medigy HITMC Awards

The HITMC Awards celebrate outstanding achievement in healthcare marketing, PR and communications. It is a chance for the Healthcare and IT Marketing Community (HITMC) to acknowledge the marketing work of individuals, health IT companies, healthcare providers, agencies, and associations over the past year.

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The award categories include:

  • ABM Campaign of the Year

    ABM Campaign of the Year

    This award recognizes the best Account Based Marketing (ABM) campaign by a Health IT company this past year based on results achieved, creativity, resourcefulness and innovation.

  • Ad of the Year (Agency)

    Ad of the Year (Agency)

    This award is given to the most creative, eye-catching, informative Health IT or Healthcare ad of 2020 (printed or digital). TV Commercials and other video-ads are not eligible for this award. Nominations should include ad results (ie: clicks, impressions or other KPIs). Separate awards for health IT companies, healthcare providers, and agencies.

  • Ad of the Year (Association/Non-profit)

    Ad of the Year (Association/Non-profit)

    This award is given to the most creative, eye-catching, informative Health IT or Healthcare ad of 2020 (printed or digital). TV Commercials and other video-ads are not eligible for this award. Nominations should include ad results (ie: clicks, impressions or other KPIs). Separate awards for health IT companies, healthcare providers, and agencies.

  • Ad of the Year (Health IT)

    Ad of the Year (Health IT)

    This award is given to the most creative, eye-catching, informative Health IT or Healthcare ad of 2020 (printed or digital). TV Commercials and other video-ads are not eligible for this award. Nominations should include ad results (ie: clicks, impressions or other KPIs). Separate awards for health IT companies, healthcare providers, and agencies.

  • Ad of the Year (Provider)

    Ad of the Year (Provider)

    This award is given to the most creative, eye-catching, informative Health IT or Healthcare ad of 2020 (printed or digital). TV Commercials and other video-ads are not eligible for this award. Nominations should include ad results (ie: clicks, impressions or other KPIs). Separate awards for health IT companies, healthcare providers, and agencies.

  • Agency of the Year (Health IT)

    Agency of the Year (Health IT)

    This award honors outstanding achievement by Marketing, PR and/or Communication agencies that has demonstrated industry leadership, produced outstanding results for clients, grown their business/portfolio and contributed back to the healthcare marketing community in the past year. Separate awards for agencies with a health IT focus and those with a healthcare provider focus.

  • Agency of the Year (Provider)

    Agency of the Year (Provider)

    This award honors outstanding achievement by Marketing, PR and/or Communication agencies that has demonstrated industry leadership, produced outstanding results for clients, grown their business/portfolio and contributed back to the healthcare marketing community in the past year. Separate awards for agencies with a health IT focus and those with a healthcare provider focus.

  • Best Use of Media Relations (Health IT)

    Best Use of Media Relations (Health IT)

    The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.

  • Best Use of Media Relations (Provider)

    Best Use of Media Relations (Provider)

    The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.

  • Blog of the Year (Agency)

    Blog of the Year (Agency)

    This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation. Separate awards for health IT companies, healthcare providers, agencies, and individuals/consultants.

  • Blog of the Year (Association/Non-profit)

    Blog of the Year (Association/Non-profit)

    This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation. Separate awards for health IT companies, healthcare providers, agencies, and individuals/consultants.

  • Blog of the Year (Health IT)

    Blog of the Year (Health IT)

    This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation. Separate awards for health IT companies, healthcare providers, agencies, and individuals/consultants.

  • Blog of the Year (Individual)

    Blog of the Year (Individual)

    This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation. Separate awards for health IT companies, healthcare providers, agencies, and individuals/consultants.

  • Blog of the Year (Provider)

    Blog of the Year (Provider)

    This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation. Separate awards for health IT companies, healthcare providers, agencies, and individuals/consultants.

  • Best COVID Pivot (Health IT)

    Best COVID Pivot (Health IT)

    This special award recognizes outstanding achievement by an organization that had to pivot their business, operations and/or marketing during the COVID-19 pandemic. To be considered for this award, the impact of the pivot should be any of the following: improved business, business continuation, better service to the community, or improved employee engagement. Examples: Shifting completely to telehealth appointments, focusing exclusively on a COVID software solution or device, moving to a digital-only marketing strategy.

  • Best COVID Pivot (Provider)

    Best COVID Pivot (Provider)

    This special award recognizes outstanding achievement by an organization that had to pivot their business, operations and/or marketing during the COVID-19 pandemic. To be considered for this award, the impact of the pivot should be any of the following: improved business, business continuation, better service to the community, or improved employee engagement. Examples: Shifting completely to telehealth appointments, focusing exclusively on a COVID software solution or device, moving to a digital-only marketing strategy.

  • Best COVID Public Awareness Campaign (Association/Non-profit)

    Best COVID Public Awareness Campaign (Association/Non-profit)

    This special award is for the best COVID-related public awareness or educational campaign based on reach, results achieved, creativity, quality of content, and visual/audio appeal. Campaigns related to COVID services or solutions are not eligible for this award. Only campaigns meant to educate/raise awareness with the public or internal staff are eligible.

  • Best COVID Public Awareness Campaign (Provider)

    Best COVID Public Awareness Campaign (Provider)

    This special award is for the best COVID-related public awareness or educational campaign based on reach, results achieved, creativity, quality of content, and visual/audio appeal. Campaigns related to COVID services or solutions are not eligible for this award. Only campaigns meant to educate/raise awareness with the public or internal staff are eligible.

  • Employee Engagement/Internal Communication Campaign of the Year

    Employee Engagement/Internal Communication Campaign of the Year

    This award recognizes the best employee engagement campaign this past year based on results achieved, creativity, innovation and visual/audio appeal. Separate awards for health IT companies and healthcare providers.

  • Health IT Podcast of the Year

    Health IT Podcast of the Year

    This award is given to the best Health IT focused podcast or internet radio show from the past year based on quality of content, audience engagement, regularity of episodes, and overall production.

  • Health/Healthcare Podcast of the Year

    Health/Healthcare Podcast of the Year

    This award is given to the best Health or Healthcare focused podcast or internet radio show from the past year based on quality of content, audience engagement, regularity of episodes, and overall production.

  • Health IT Trailblazer of the Year

    Health IT Trailblazer of the Year

    This award recognizes an individual for their leadership, mentorship and innovative contributions to the field of Healthcare and Health IT. Whether they are recognized or not, these individuals are considered “disruptors” or even “disturbers”. They are the pioneers forging a path for the healthcare industry to follow.

  • Landing Page of the Year (Health IT)

    Landing Page of the Year (Health IT)

    This award recognizes the best designed and most effective landing page of 2020. Nominations will be judged on overall layout, ease of navigation, clarity of message, clarity of the call-to-action and results achieved. Separate awards for health IT companies and healthcare providers.

  • Landing Page of the Year (Provider)

    Landing Page of the Year (Provider)

    This award recognizes the best designed and most effective landing page of 2020. Nominations will be judged on overall layout, ease of navigation, clarity of message, clarity of the call-to-action and results achieved. Separate awards for health IT companies and healthcare providers.

  • Marketing Campaign of the Year (Health IT)

    Marketing Campaign of the Year (Health IT)

    This award recognizes the best marketing or PR campaign by a Health IT company this past year based on results achieved, creativity, innovation and visual/audio appeal.

  • Marketing Campaign of the Year (Health IT)

    Marketing Campaign of the Year (Health IT)

    This award recognizes the best marketing or PR campaign by a Health IT company this past year based on results achieved, creativity, innovation and visual/audio appeal.

  • Marketing Campaign of the Year (Provider)

    Marketing Campaign of the Year (Provider)

    This award recognizes the best marketing or PR campaign by a Health IT company this past year based on results achieved, creativity, innovation and visual/audio appeal.

  • Marketing Person of the Year (Agency)

    Marketing Person of the Year (Agency)

    This award recognizes the outstanding work and achievement of a marketing, PR or communications professional in the past year. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year. Separate awards for individuals at health IT companies, healthcare providers and agencies.

  • Marketing Person of the Year (Health IT)

    Marketing Person of the Year (Health IT)

    This award recognizes the outstanding work and achievement of a marketing, PR or communications professional in the past year. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year. Separate awards for individuals at health IT companies, healthcare providers and agencies.

  • Marketing Person of the Year (Individual)

    Marketing Person of the Year (Individual)

    This award recognizes the outstanding work and achievement of a marketing, PR or communications professional in the past year. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year. Separate awards for individuals at health IT companies, healthcare providers and agencies.

  • Marketing Person of the Year (Provider)

    Marketing Person of the Year (Provider)

    This award recognizes the outstanding work and achievement of a marketing, PR or communications professional in the past year. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year. Separate awards for individuals at health IT companies, healthcare providers and agencies.

  • Marketing Team of the Year (Health IT)

    Marketing Team of the Year (Health IT)

    This award recognizes the Marketing Team that has achieved outstanding results, worked cohesively together, collaborated well with other departments and produced stand-out content, campaigns and programs over the past year. Separate awards given to teams at health IT companies and healthcare providers.

  • Marketing Team of the Year (Provider)

    Marketing Team of the Year (Provider)

    This award recognizes the Marketing Team that has achieved outstanding results, worked cohesively together, collaborated well with other departments and produced stand-out content, campaigns and programs over the past year. Separate awards given to teams at health IT companies and healthcare providers.

  • Patient Advocate of the Year

    Patient Advocate of the Year

    This award recognizes the tireless efforts of an individual who is working to improve healthcare for patients. It is awarded to an individual that has raised awareness about the rights of patients, helped to make healthcare more patient-centered, brought the patient perspective to the design of IT solutions/healthcare workflows, or has directly improved the healthcare journey of a patient at the local, regional or national level.

  • Rising Star 2021 (Agency)

    Rising Star 2021 (Agency)

    This award recognizes the outstanding work and achievement of a marketing, PR or communications professional who has been in healthcare for less than three years. This person has demonstrated outstanding resourcefulness, creativity, personal growth and willingness to learn the complexities of the healthcare market. Separate awards for individuals at health IT companies, healthcare providers and agencies.

  • Rising Star 2021 (Health IT)

    Rising Star 2021 (Health IT)

    This award recognizes the outstanding work and achievement of a marketing, PR or communications professional who has been in healthcare for less than three years. This person has demonstrated outstanding resourcefulness, creativity, personal growth and willingness to learn the complexities of the healthcare market. Separate awards for individuals at health IT companies, healthcare providers and agencies.

  • Social Media Use (Agency)

    Social Media Use (Agency)

    This award recognizes the organizations that produced great content and engaged audiences on social media platforms (like Twitter, Facebook, YouTube, Instagram, LinkedIn, and yes, even TikTok) in the past year. Separate awards for health IT companies, healthcare providers, and agencies.

  • Social Media Use (Association/Non-profit)

    Social Media Use (Association/Non-profit)

    This award recognizes the organizations that produced great content and engaged audiences on social media platforms (like Twitter, Facebook, YouTube, Instagram, LinkedIn, and yes, even TikTok) in the past year. Separate awards for health IT companies, healthcare providers, and agencies.

  • Social Media Use (Health IT)

    Social Media Use (Health IT)

    This award recognizes the organizations that produced great content and engaged audiences on social media platforms (like Twitter, Facebook, YouTube, Instagram, LinkedIn, and yes, even TikTok) in the past year. Separate awards for health IT companies, healthcare providers, and agencies.

  • Social Media Use (Provider)

    Social Media Use (Provider)

    This award recognizes the organizations that produced great content and engaged audiences on social media platforms (like Twitter, Facebook, YouTube, Instagram, LinkedIn, and yes, even TikTok) in the past year. Separate awards for health IT companies, healthcare providers, and agencies.

  • Video of the Year (Agency)

    Video of the Year (Agency)

    This award is given to the best promotional/marketing video this past year based on creativity, visual appeal, clarity of message and production quality. Separate awards for health IT companies and healthcare providers. Foundation videos are eligible.

  • Video of the Year (Association/Non-profit)

    Video of the Year (Association/Non-profit)

    This award is given to the best promotional/marketing video this past year based on creativity, visual appeal, clarity of message and production quality. Separate awards for health IT companies and healthcare providers. Foundation videos are eligible.

  • Video of the Year (Health IT)

    Video of the Year (Health IT)

    This award is given to the best promotional/marketing video this past year based on creativity, visual appeal, clarity of message and production quality. Separate awards for health IT companies and healthcare providers. Foundation videos are eligible.

  • Video of the Year (Provider)

    Video of the Year (Provider)

    This award is given to the best promotional/marketing video this past year based on creativity, visual appeal, clarity of message and production quality. Separate awards for health IT companies and healthcare providers. Foundation videos are eligible.

  • Virtual Event of the Year (Association/Non-profit)

    Virtual Event of the Year (Association/Non-profit)

    This award goes to the organization that held the best virtual event in 2020. Nominations are judged on the complexity of event, feedback/comments from attendees, session variety (panels vs lecture vs other formats), creativity and innovation. User conferences are eligible. Separate awards for health IT companies, healthcare providers, and associations

  • Virtual Event of the Year (Health IT)

    Virtual Event of the Year (Health IT)

    This award goes to the organization that held the best virtual event in 2020. Nominations are judged on the complexity of event, feedback/comments from attendees, session variety (panels vs lecture vs other formats), creativity and innovation. User conferences are eligible. Separate awards for health IT companies, healthcare providers, and associations

  • Virtual Event of the Year (Provider)

    Virtual Event of the Year (Provider)

    This award goes to the organization that held the best virtual event in 2020. Nominations are judged on the complexity of event, feedback/comments from attendees, session variety (panels vs lecture vs other formats), creativity and innovation. User conferences are eligible. Separate awards for health IT companies, healthcare providers, and associations

  • Website of the Year (Association/Non-profit)

    Website of the Year (Association/Non-profit)

    This award is given to the best website based on ease of navigation, visual appeal, mobile experience and quality of content. Separate awards for health IT companies, healthcare providers, and agencies.

  • Website of the Year (Health IT)

    Website of the Year (Health IT)

    This award is given to the best website based on ease of navigation, visual appeal, mobile experience and quality of content. Separate awards for health IT companies, healthcare providers, and agencies.

  • Website of the Year (Provider)

    Website of the Year (Provider)

    This award is given to the best website based on ease of navigation, visual appeal, mobile experience and quality of content. Separate awards for health IT companies, healthcare providers, and agencies.