Public Health Campaign of the Year
Methodist Le Bonheur Healthcare
Memphis is a culturally rich city, home to a large population that have been especially wary of the COVID-19 vaccine. Methodist created their “This Is How We Live” public campaign with this in mind. The campaign successfully increased vaccination rates, especially with those who were at high risk.

This award is for the best public health awareness or educational campaign based on reach, results achieved, creativity, quality of content, and visual/audio appeal. Campaigns that advertise specific healthcare services or programs (ie: a smoking cessation program) are not eligible for this award. Only campaigns designed to educate or raise awareness of a public health issue are eligible.