Marketing Person of the Year
Michael Parkerson
Michael has led Atrium Health through transformative partnerships and engaged consumers and industry thought leaders to raise the health system to national prominence. He drives his teams to be “consumer obsessed” and to think like a customer and meet patients – both new and existing – where they are, with a specific emphasis on data-driven awareness and preference, demand creation and growing advocacy. He is truly a transformational leader.

This award recognizes the outstanding work and achievement of a marketing, PR or communications professional in the past year. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year. Separate awards for individuals at health IT companies, healthcare providers and agencies.