Best Use of Social Media
Northwell Health
Northwell’s social channels aim to inspire patients to take control of their health care journey. Sharing powerful patient stories and moving imagery, like the “Raise Women’s Health”, helped people feel seen and let them know they’re not alone in their health struggles.

This award recognizes the organizations that produced great content and engaged audiences on social media platforms (like Twitter, Facebook, YouTube, Instagram, LinkedIn, and yes, even TikTok) in the past year. Separate awards for health IT companies, healthcare providers, and agencies.