Best Use of Media Relations
Salinas Valley Memorial Healthcare System
SVMHS leveraged relationships with reporters/editors to bring national media attention to the organization (2 Nurses: Her Mom Battled 1918 Pandemic, She Fights This One). The team undertook the complex task of negotiating HIPAA agreements to allow media to access their COVID-19 units so that the real story of the virus could be shared with their community. All of this was done with a one-person PR department.

The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.