Although it is a known problem, few healthcare organizations have successfully addressed health inequities in a meaningful way. This multi-pronged campaign gave voice to a critically important issue and provided actionable insight into how those in the healthcare industry can uniquely tackle it. GetWell’s campaign included webinars, a dedicated blog, and a well-researched whitepaper.
This award recognizes the best marketing or PR campaign by a Health IT company this past year based on results achieved, creativity, innovation and visual/audio appeal.
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