Best Use of Media Relations
Health IT
DrFirst had built a strong reputation in the trade press but had yet to regularly break into mainstream press. To address that, the PR team worked to position Chief Medical Officer Dr. Colin Banas as its lead clinical voice, placing him on local and regional TV news stations and securing other interviews about how telehealth was helping patients and healthcare providers during the pandemic.

The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.