Video of the Year
DirectTrust - Let's Talk about Fax
Let’s talk about fax features Jared Johnson doing a parody song about how Direct can be an alternative to fax. It is an example of thinking outside the box in healthcare marketing. Good luck getting this song out of your head.

This award is given to the best promotional/marketing video this past year based on creativity, visual appeal, clarity of message and production quality. Separate awards for health IT companies and healthcare providers. Foundation videos are eligible.