Best Use of Media Relations
American Academy of Dental Sleep Medicine
From the Washington Post to WebMD to U.S.News, AADSM changed public perception of how to treat sleep apnea. In the past, the only option most people were aware of was a bulky CPAP machine that requires a mask and electricity. AADSM wrote long-form articles and bylines. They provided several subject matter experts to key media. They built credibility with studies in trade publications, then stacked on their success to get their message in national pubs. Their multiple media hits over the course of the year helped change public opinion.

The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.