Person name

Marketing Campaign of the Year (Provider)

American Health Imaging - To rebound from mandatory shutdowns due to COVID-19, this organization pivoted its digital marketing strategy to reach, engage patients. The campaign had an 18.27% conversion rate which translated to over 2,000 total conversions during the height of the pandemic at only $22.47 per lead.

This award recognizes the best marketing or PR campaign by a Health IT company this past year based on results achieved, creativity, innovation and visual/audio appeal.

Marketing Campaign of the Year (Provider) - HITMC Awards
Marketing Campaign of the Year (Provider)

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