Best Use of Media Relations (Provider)
Renown Health - Renown proactively reached out to local media to ensure that their community was educated on how to book their COVID-19 vaccine. They even spent time walking reporters through the steps needed to sign up and use their MyChart portal – to demonstrate how easy and straightforward it really was. Read the full story.
The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.