Best COVID Pivot (Provider)
Yale New Haven Health - The small marketing team at Yale New Haven Health transformed their website, created over 40 pieces of new content and managed live, virtual events on their social media platforms to give patients and the general public accurate, up to date information on COVID-19.
This special award recognizes outstanding achievement by an organization that had to pivot their business, operations and/or marketing during the COVID-19 pandemic. To be considered for this award, the impact of the pivot should be any of the following: improved business, business continuation, better service to the community, or improved employee engagement. Examples: Shifting completely to telehealth appointments, focusing exclusively on a COVID software solution or device, moving to a digital-only marketing strategy. Separate awards for health IT companies, healthcare providers, and agencies.