Best COVID Public Awareness Campaign (Provider)
Ochsner Lafayette General Medical Center - This large non-profit regional health system is committed to delivering care to the community they serve. When people became eligible for the COVID-19 vaccine, Ochsner Lafayette General launched a multi-pronged awareness campaign through social and traditional channels to ensure people knew about the vaccine as well as where and how to access it. The campaign was straightforward, consistent, constant and moved the needle in terms of vaccinations and care access.
This special award is for the best COVID-related public awareness or educational campaign based on reach, results achieved, creativity, quality of content, and visual/audio appeal. Campaigns related to COVID services or solutions are not eligible for this award. Only campaigns meant to educate/raise awareness with the public or internal staff are eligible.