Landing Page of the Year (Health IT)
Control Bionics - Control Bionics created a page for known prospects and instead of asking for contact info, they gave immediate access to valuable resources and asked 2 questions in a pop-up that helped to segment them better. 21% completion rate.
This award recognizes the best designed and most effective landing page of 2020. Nominations will be judged on overall layout, ease of navigation, clarity of message, clarity of the call-to-action and results achieved. Separate awards for health IT companies and healthcare providers.