Best COVID Pivot (Health IT)
Bright.md - Within two weeks of the first confirmed U.S. domestic case of coronavirus, Bright.md built a COVID-19 screener that could be implemented in 2 days and was offered for free in Canada and the US.
This special award recognizes outstanding achievement by an organization that had to pivot their business, operations and/or marketing during the COVID-19 pandemic. To be considered for this award, the impact of the pivot should be any of the following: improved business, business continuation, better service to the community, or improved employee engagement. Examples: Shifting completely to telehealth appointments, focusing exclusively on a COVID software solution or device, moving to a digital-only marketing strategy. Separate awards for health IT companies, healthcare providers, and agencies.