Ad of the Year (Health IT)
Documo - Documo’s simple ad motivated over 90 people to click it and get the report. The graphic was eye-catching with a person “bursting through”. The use of a single color also helped the ad to stand out.
This award is given to the most creative, eye-catching, informative Health IT or Healthcare ad of 2020 (printed or digital). TV Commercials and other video-ads are not eligible for this award. Nominations should include ad results (ie: clicks, impressions or other KPIs). Separate awards for health IT companies, healthcare providers, and agencies.