Best COVID Public Awareness Campaign (Association/Non-profit)
Hip Hop Public Health - They say music is the universal language and this public health campaign used it to full effect. Hip Hop Public Health delivered important handwashing and social distancing education to minority communities in a fun video that resonated with the audience. They were authentic in their campaign and have generated 360 million earned media impressions. Their work has made significant inroads with both African American and Latino communities.
This special award is for the best COVID-related public awareness or educational campaign based on reach, results achieved, creativity, quality of content, and visual/audio appeal. Campaigns related to COVID services or solutions are not eligible for this award. Only campaigns meant to educate/raise awareness with the public or internal staff are eligible.