Ad of the Year (Association/Non-profit)
Virginia Association of Free & Charitable Clinics - VAFCC launched an awareness campaign to reach out to their communities, the public, and local businesses to drive greater understanding of their services and to encourage additional financial support for their free clinics. Their ad was super effective and even helped with fundraising efforts.
This award is given to the most creative, eye-catching, informative Health IT or Healthcare ad of 2020 (printed or digital). TV Commercials and other video-ads are not eligible for this award. Nominations should include ad results (ie: clicks, impressions or other KPIs). Separate awards for health IT companies, healthcare providers, and agencies.