Ad of the Year (Agency)
Matter - A simple graphic, with a clear CTA, leading to a great landing page for a webinar about pivoting during COVID-19. Matter’s ad stood out during a time when EVERYONE was pushing webinars.
This award is given to the most creative, eye-catching, informative Health IT or Healthcare ad of 2020 (printed or digital). TV Commercials and other video-ads are not eligible for this award. Nominations should include ad results (ie: clicks, impressions or other KPIs). Separate awards for health IT companies, healthcare providers, and agencies.