Patients should be at the center when designing digital health experiences

Patients should be at the center when designing digital health experiences

Patients should be the focus, but developers need to consider the entire healthcare ecosystem too – including physicians and healthcare workers, said panelists at HIMSS23.

CHICAGO – Creating a seamless experience is key when it comes to improving patients' interactions with the healthcare system, said Andrea Marks, vice president of digital transformation at Walmart Health and Wellness.

It's great to solve one step in the process – like scheduling an appointment – but patients are frustrated when they need to move from app to app to access all their care needs. 

"A digital experience that is integrated, interconnected, where people don't have to jump around. You can learn more from them, they're more engaged, and they just feel like you know them. And you're not kind of passing them from one group to the next," Marks said at HIMSS23. 

Read on mobihealthnews.com

Medigy Insights

Patients should be at the center when designing digital health experiences for several reasons:

Patient-Centered Care: Designing digital health experiences with patients at the center ensures that the care provided is patient-centered. This means that the needs, preferences, and goals of the patient are considered throughout the design process. Patient-centered care has been shown to improve patient satisfaction, health outcomes, and reduce healthcare costs.

User Experience: Patients are the end-users of digital health experiences, and their input is crucial for creating a positive user experience. Involving patients in the design process helps to identify usability issues and create solutions that are intuitive and easy to use. This can lead to increased engagement and adherence to treatment plans.

Personalization: Digital health experiences that are designed with patients at the center can be personalized to the individual needs of each patient. This can include personalized treatment plans, reminders, and educational resources. Personalization can improve patient engagement and adherence to treatment plans, leading to better health outcomes.

Empowerment: Patients who are involved in the design process are empowered to take an active role in their healthcare. This can lead to increased patient satisfaction and better health outcomes. Patients who feel heard and valued are more likely to be engaged in their healthcare and take an active role in their treatment.

Overall, involving patients in the design process of digital health experiences is essential for creating patient-centered care, improving user experience, personalization, and empowering patients. By prioritizing patient input, healthcare organizations can create digital health experiences that are effective, efficient, and meet the needs of patients.




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