Clinical Trials: 4 Strategies to Maximize Patients Referrals

Clinical trials were front and center in 2020, as pharma companies raced to develop and prove the safety and efficacy of their COVID-19 vaccines. Despite this increased awareness, many potential participants and referring clinicians remain unaware of available trials and how to become involved. This negatively impacts enrollment efficiency and overall study timelines. 

Enter patient referral platforms. The growth of these third-party services has helped bridge the knowledge gap for both patients and providers, giving more patients access to groundbreaking therapies. Below, we discuss several different strategies used by patient recruitment companies to maximize referrals and how they contribute to the evolving clinical trial ecosystem.