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@ShahidNShah
@ShahidNShah
Why Companies Do “Innovation Theater” Instead of Actual Innovation
They put too much focus on process and not enough on product.
As companies and agencies get larger, they start to value the importance of “process” over the “product.” And by product, I mean the creation of new hardware, services, software, tools, operations, tradecraft, etc. People who manage processes are not the same people as those who create product. Product people are often messy, hate paperwork, and prefer to spend their time creating stuff rather than documenting it. Over time as organizations grow, they become risk averse. The process people dominate management, and the product people end up reporting to them.
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