With a population of over 107 million people, Ethiopia is the second most populous country in Africa. Over the last decade, Ethiopia has had one of the fastest growing economies in the world. In 2017, Ethiopia's real Gross Domestic Product (GDP) expanded by 10.9 percent, and is expected to grow by 8.5%, according to the World Bank. Ethiopia is in the midst of a sustained growth surge that is setting ambitious targets for improvements in the health and medical sector because of its potential to contribute to improved health outcomes. At the forefront of this ambition is MEDEXPO AFRICA - ETHIOPIA. After 26 years of successful shows in Kenya and Tanzania, MEDEXPO AFRICA - the region's leading international medical trade fair makes its foray into Ethiopia.

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Real World Evidence (RWE) plays an increasingly important role across the lifecycle of a drug, and supports innovation in clinical operations, regulatory, medical affairs, market access and safety. As regulatory bodies around the globe issue new guidance on the use of RWE, as HCP and patient expectations evolve, and as technology enables new approaches to evidence generation and dissemination, understanding the value of the evolving nature of RWE is essential.

Attend our virtual conference to keep pace with the latest global RWE innovations and to learn how:

• Agile Health Insights maximize the value of real world data for real-time decision making
• Innovative RWE approaches support regulatory submissions to FDA, EMA and NMPA
• Strategic implications and impacts of the US Inflation Reductions Act can be prepared for
• Technology and patient centric approaches enable medical affairs strategies and measurement of scientific impact
• AI modelling enables proactive prediction of exacerbation events to improve patient outcomes
• AI/ML and NLP empower your medical affairs teams to connect with the right key opinion leaders and optimize labelling

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An ageing population means an urgent need for better and effective treatment for age-related illnesses. Despite billion-dollar investments for drug development for these conditions, especially neurogenerative diseases, there is a low success rate and it is a slow process. A major challenge is the lack of clinical outcome assessments (COAs) that are sensitive and able to detect changes and treatment efficacy during clinical development. Established COAs are often subjective, providing only a snapshot of patients’ conditions. Digital health technologies (DHTs), such as wearables, can collect health-related data continuously and remotely in patients’ real lives. Deriving clinical insights from the data from such technologies could transform clinical trials and accelerate clinical development in neurodegenerative conditions.

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While healthcare has been historically recession-proof, high deductible plans and the emergence of consumerism have made patients more sensitive to healthcare costs. As a result, many organizations are starting to see patients deferring care they need to save money. Join Cardinal Digital Marketing for a live roundtable to hear four diverse healthcare perspectives on how to adapt your marketing strategies to ensure your brand continues to thrive. 

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The LCMC Health brand is defined by celebrating the extraordinary in a world of ordinary. Join us as we dig into the important sensorial attributes that drive consumer decision-making and how you can leverage these attributes to create a distinct and differentiated brand experience in physical spaces. In this webinar, you'll hear how LCMC Health has created a framework to infuse brand throughout its healthcare experiences, including physical spaces, to impact the way patients and visitors feel.

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Digital Pharma East is the largest and most innovative digital marketing event for the life sciences community. This event provides a cross-section of strategies and best practices broadly used by marketing and commercial teams at big pharma and biotech companies.

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For over 20 years, the Bio-IT World Conference & Expo has been the world’s premier event showcasing the technologies and analytic approaches that solve problems, accelerate science, and drive the future of precision medicine. Bio-IT World has united a community of leading life sciences, pharmaceutical, clinical, healthcare, informatics, and technology experts in the fields of biomedical research, drug discovery & development, and healthcare from around the world. Since 2002, the Bio-IT World Conference & Expo has taken place annually in Boston and on 18-19 October, 2022, the event will host conversations that connect the people, ideas, and opportunities across Europe. Join your colleagues for updates from inspiring keynotes, more than 60 presentations across five tracks, and 2 days of interactive discussion and networking.

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Setting the standard on how the industry should connect and exchange ideas, the American Medical Device Summit provides insights and strategies to enhance the professional development of executives involved in the design, product development, innovation, technology and quality/ regulatory aspects of medical devices. Join the discussion with over 250 of your industry peers as we explore the challenges and opportunities in medical device innovation, regulatory harmonization, compliance, digital transformation and more. Hear first-hand case studies presented by our executive speaker faculty with extensive experience driving development and process strategy excellence. Walk away with strategic insights for industry, hospital networks and regulatory bodies to collaborate together to streamline processes, optimize development, design, decrease risk, improve speed to market, reduce costs and remain compliant in a rapidly evolving landscape. This October, we encourage you to join us for two days of thought provoking content and exceptional networking.

Themes:

• Recognize the impact of public policy on the medical device industry in terms of global market expansion and competitiveness
• Leverage innovation to accelerate speed to market while reducing risk
• Utilize your post-market surveillance system to feed your risk management and product lifecycles
• Identify the opportunities and challenges in various regulatory markets, alongside an analysis on potential modifications to 510k policy
• Create a successful partnership with suppliers and contract manufacturers
• Reduce up-front investment and market risk through effective and frequent prototyping early in the development cycle
• Incorporate performance, safety, business economics, risk management, and regulatory requirements as a basis for device design
• Apply ‘Design Thinking’ as a driver for medical device development
• Ensure the design of the medical device can be correctly translated into production specifications
• Understand the impact EU MDR and increased harmonization in the medical device Industry
• Preparing for the next generation of medical devices and embracing value-based health care
• Develop and sustain the gains of a quality culture and adopt proven change management techniques

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Digitization is here to stay and will continue to revolutionize the way we live our lives and connect with one another. Digital Innovations such as blockhcain, cloud based computing, AR, VR health, AI and robotics, digital reality, the internet of Medical Things (IoMT), Telemedicine, Precision medicine and others are helping reshape the future by making healthcare delivery more e client and more accessible. Hospitals in the UAE and the MENA region, have now realized the importance of their core cliental, the Patient. Consequently, healthcare now revolves around the patient and not vice versa. Also, in today's world of rapid technological breakthroughs, appropriate cybersecurity strategies have become more important than ever before. As technologies such as IoT, AI, and ML continue to advance, so do cyberattacks and Cyber-crime. Nearly all businesses, regardless of size, are vulnerable to cyber-attacks; highlighting the importance of implementing cybersecurity strategies and policies in the Healthcare industry. Healthcare organizations are trying their best to improve patient health and are optimizing the healthcare processes to improve the services. Simultaneously, they are still working with the same old conventional systems that do nothing but limit performance and innovation and let us be honest, those old techniques and systems are infective since patients today demand much more streamlined and seamless access to healthcare.

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As healthcare organizations develop new programs that blend in-person and virtual care, they’re gaining new insights into the challenges of creating value-based care. Today’s healthcare environment is about health just as much as care, developing services and pathways that address immediate clinical needs while creating strategies that support long-term health outcomes. In this landscape, the emphasis is on connections and collaboration.

Our annual two-day virtual summit will explore some of the newest strategies for connecting people to their care providers and the technology enabling connectivity to occur and be integrated more fully into the overall care experience. We’ll talk about payer support for connected health programs and the future of innovation in the space. And we’ll take a look at some of the more innovative programs on the market, from hospitals and health systems down to clinics and small practices.

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