HIPAA Guidance and Online Tracking Technologies: The Need to Know
March
09

HIPAA Guidance and Online Tracking Technologies: The Need to Know

 March 9, 2023 

Online


Despite widespread use by both government and private organizations, health systems and hospitals have recently been scrutinized for their use of online tracking technologies (e.g., Google Analytics, Meta pixels), particularly with respect to their appointment scheduling pages, patient portals and mobile applications. This panel will examine broad guidance issued by the U.S. Department of Health and Human Services Office for Civil Rights for HIPAA-covered entities and their business associates that utilize online tracking technologies on their webpages and applications.

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