Medicare marketing, engagement, and product design in the post-COVID era has created the need for plans to meet members where they are and be more agile and responsive than ever. Medicare plans have had to create and promote products that best support the senior population, deliver targeted and relevant sales and marketing messaging, ramp up their digital experience quickly to respond to the shift in how consumers shop for coverage, and engage members through year-round brand building and member education.

This conference will explore what leading Medicare plans are doing to develop data-driven omnichannel approaches for reaching various segments of the Medicare population, positioning for success during the AEP and OEP, and increasing member satisfaction among existing members. It will explore how they are gaining competitive advantage through high visibility products like supplemental benefits and telehealth offerings and improving the member experience through these efforts.

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Healthcare Marketing Medical Management

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