Deeply Engaging Difficult-to-Reach Chronically Ill Populations to Improve Quality

Deeply Engaging Difficult-to-Reach Chronically Ill Populations to Improve Quality

 April 27, 2022 


Member engagement is the holy grail of health insurance providers, and this is especially true for socially vulnerable populations, such as those enrolled in Medicaid or public health programs.

In this webinar, panelists will share how a 9-week program engaged members to improve medication technique errors and engagement, helping to develop healthy habits and improve outcomes. A care team supported patients with high-touch human care, delivered via a mobile, video interface. Through personal relationships, incentives, and small daily reminders to improve program stickiness, we deeply engaged difficult-to-reach populations, spurring meaningful engagement and outcomes centered on medication. This resulted in important changes to a key quality metric.

Attendees Will Learn

  • Why member engagement is of critical importance to health insurance providers, and how it forms the basis of supporting healthy habits
  • How socially vulnerable members engaged with a care team via a mobile video platform
  • How new habits were formed and maintained, and their result on health, outcomes and quality metrics

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