How to Find and Influence More Healthcare Tech Buyers

Healthcare is a highly specialized industry with many unique factors that shape healthcare tech purchasing patterns. To thrive in this environment, obviously, tech vendors must understand and adjust their GTM approaches accordingly. Healthcare Tech decisions are almost always made with physician workflow and patient experience in mind – there’s a holistic focus on improving the “quality of care”. This impacts a broad range of technology solutions, from cloud or storage, to revenue/billing, tele health, etc. While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different.

Medigy Insights

Healthcare, as a specialized industry, exhibits unique characteristics that shape the purchasing patterns of healthcare technology. In order to thrive in this complex environment, technology vendors must tailor their go-to-market (GTM) strategies accordingly. Decision-making in healthcare tech is primarily driven by considerations of physician workflow and enhancing the patient experience, with a holistic focus on improving the overall quality of care. This emphasis influences a wide range of technology solutions, including cloud storage, revenue/billing systems, telehealth, and more. Although there may be some similarities to enterprise technology purchasing, the factors influencing healthcare tech decisions, as well as the stakeholders involved, can significantly differ.

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