The Impact on Audience Engagement of Coordinating a Public Health Campaign on Antimicrobial Resistance Through a Network of Health Content Creators: Longitudinal Observational Study

The Impact on Audience Engagement of Coordinating a Public Health Campaign on Antimicrobial Resistance Through a Network of Health Content Creators: Longitudinal Observational Study

Antimicrobial resistance (AMR) is a significant global health threat. Several public health campaigns aimed to raise AMR awareness and inspire related behavioral changes have been delivered in a time-specific, coordinated manner, while others have placed less emphasis on campaign timing.

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Coordinated public health campaigns that leverage networks of health content creators and social media influencers can significantly boost audience engagement, making them powerful tools for spreading awareness about issues like antimicrobial resistance.



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