A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis

A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis

Vaccine hesitancy has increased in recent decades internationally, which sets up a critical barrier to the rapid deployment of novel vaccines against infection with SARS-CoV-2.

Medigy Insights

A social media–based public health campaign can be a cost-effective strategy to increase COVID-19 vaccination awareness and uptake, showing that digital communication platforms can efficiently reach large populations. 



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