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Academics As Adopters Of Generative AI: An Application Of Diffusion Of Innovations Theory - Education And Information Technologies
The background for this research is an ongoing discussion towards generative AI in the higher education context. This study aimed to understand the factors influencing the adoption of generative artificial intelligence by academicians, utilizing the Diffusion of Innovations (DOI) theory.
Medigy Insights
Academics’ adoption of generative AI follows a diffusion pattern, where perceived usefulness, ease of use, and institutional support significantly influence adoption in higher education.
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