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@ShahidNShah
@ShahidNShah
Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care
The increasing integration of biomedical technology and digital marketing is quickly transforming how patients engage with health care. The patient as an organization (PAO) model is explored in this study. The PAO model encourages patients to be active participants in health care decisions by leveraging wearables, mobile health (mHealth) apps, artificial intelligence (AI) platforms, and health care marketing strategies.
Medigy Insights
While digital technologies can improve patient engagement and personalized care, concerns related to data privacy, algorithmic bias, digital inequality, and trust must be addressed to ensure equitable and ethical adoption.
Continue reading at biomedeng.jmir.org
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Next Article
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A Digital Inclusion Intervention to Improve Access to a Digital Health Intervention Among Digitally Excluded Adults: Mixed Methods Pilot Randomized Controlled Trial
The National Health Service 10-year health plan emphasizes an increasing shift toward digital health care delivery. However, there is limited research on how best to support, engage, and include …
