Measuring Performance in Healthcare

Key Performance Indicators, or KPIs, have long been utilized as measurable landmarks to demonstrate whether a company is achieving its business and financial goals. They represent an integral part of any business plan and a highly effective approach to measure accurately the efficiency and success with which a company is achieving both its operational targets and overall growth strategy.

At the heart of the healthcare and life sciences sectors, KPIs act as clearly defined landmarks that help monitor effectively and optimize punctually healthcare processes to improve patient outcomes and bottom line. However, innovations in technology, increasing intensity in the marketplace, and higher “health” customer expectations are now forcing businesses and decision-makers to reevaluate how they use key performance indicators to manage patient experience and achieve successful go-to-market (GTM) strategies.