How Hospital Communicators Are Reinforcing Brands During the Pandemic

How Hospital Communicators Are Reinforcing Brands During the Pandemic

Posted Sep 17, 2020 from
Community%20of%20Practice/Join/green?scale=1.5


A hallmark of the COVID-19 story, so far, is adaptability. This applies to what we're doing at home and at work, which, for many of us, is at home. Hospitals have adapted well to the pandemic. They have redesigned patient care while relentlessly communicating those efforts to staff, communities, regulators and elected officials.

While nurses and doctors rightfully are hailed as heroes, hospital administrators were decisive, fast-acting, and nimble. In response to the pandemic, many rapidly expanded telemedicine capabilities created virtual hospitals, deployed testing in underserved communities, and became advisors to lawmakers and business owners about safely reopening the economy.

Their expanded roles and far-ranging actions have created extraordinary, new demands on hospital communication functions. Hospital CCOs and their teams are keeping employees informed and aligned, coordinating communication with public health agencies and elected officials, and reassuring the public we’ve got this–that hospital systems can provide high-quality, safe treatment for COVID-19 patients and others seeking care.

 

Continue reading at

Did you find this useful? Like

See Topics


Next Article

  • How Hospital Communicators Are Reinforcing Brands During the Pandemic

    AI, Telehealth Could Help Address Hospital Workforce Challenges

    Technologies such as Telehealth and Artificial Intelligence could help health systems combat professional shortages in hospitals, according to a report on key workforce strategic planning trends …

    Posted Sep 22, 2020