The healthcare marketing landscape in 2023

The new normal is no longer new. All industries are trying to keep up with “the new normal” since the pandemic but no other industry has been impacted like the healthcare industry. For the healthcare industry, the new normal is no longer new; what IS new and normal is uncertainty on how to connect with patients. Healthcare professionals are facing both burnout and having to keep up with consumer expectations. Smith and Jones just released a report on marketing trends in the healthcare space for 2023 and you can get your free copy here. I recommend you read it and in this post, I will show you how to use the data-driven insights from the report to better market your healthcare company in 2023. When a potential consumer is engaging with a healthcare brand, they crave personalized content. It’s a marketers job to provide thought leadership content to a target audience in the right place at the right time.

Medigy Insights

The healthcare industry has been significantly impacted by the COVID-19 pandemic, with healthcare professionals facing burnout and consumer expectations. Smith and Jones released a report on marketing trends in healthcare for 2023, emphasizing the importance of personalized content and data-driven insights. Healthcare companies need to provide tailored content to specific demographics while investing in digital marketing initiatives such as SEO, PPC, and social media marketing. By doing so, they can develop deeper relationships with their target audience and improve their bottom line.

Continue reading at physicianspractice.com

Make faster decisions with community advice

RPM Is The New Standard Of Healthcare

RPM is the impetus for a much-needed transition from largely reactive healthcare practices to proactive healthcare strategies. Remote patient monitoring (RPM) is a critical component of solving the …

Posted Apr 4, 2023