Take a fresh look at patient engagement

It’s crucial for providers to think of patients as customers and engage with them via the same channels that other businesses use to nurture those valuable relationships. It’s no surprise that patients who take an active role and interest in their healthcare have better health outcomes and lower costs. It’s also no surprise that patients haven’t been connecting with practices or using traditional patient engagement solutions, as those tools don’t offer different options for how patients want to connect. Healthcare consumers now expect more from providers. Patients want tools that are flexible and easy-to-use to help them meet their health needs, according to a report by Deloitte. To meet this demand, physicians’ offices, specialty clinics, community pharmacies, and the like have adopted technology solutions from multiple vendors for appointment reminders and patient portals.