Five Ways to Maximize Your Referral Program

Five Ways to Maximize Your Referral Program

Posted Apr 19, 2021 from
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Referrals are lifeblood to healthcare practices. A good physician referral program not only expands your practice’s reputation and your physician network, but it also accelerates new patient acquisition.

Traditionally, these outreach programs have been the responsibility of a physician liaison—a dedicated representative who serves as a boots-on-the-ground marketer for your practice, actively visiting referring physicians to build profitable referral relationships.

However, with COVID-19 keeping most physician liaisons desk-bound and unable to visit offices in-person, the game changed dramatically. Physician referral programs have gone digital, meaning your practice can save time, money, and a lot of effort.

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