The 3 Ways Patient-Generated Health Data Can Improve Real-World Studies
Increasing patient-centricity in healthcare settings has been game-changing in empowering patients to become active participants in their healthcare experience. The widespread availability of connected medical technologies and social channels for patient engagement has created a more positive, inclusive care experience overall rather than focusing solely on individual clinical outcomes.
Today, real-world studies are evolving to incorporate more PGHD, particularly as the paradigm for medicine and care shifts quickly toward greater personalization.
Furthermore, in research for more rare therapeutic areas, PGHD will offer critical supplemental information which can be more cost-effectively distilled from vast populations.
PGHD will become the catalyst of a fundamental shift in the way we measure success in medicine – from looking at a series of clinical outcomes viewed through the lens of the healthcare team to considering the entire care experience in partnership with the patient.
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