4 Ways Data Can Inform Hospital Physician Liaisons

Hospitals employ physician liaisons to educate the local healthcare provider community about the type of care and treatments they offer. The goal is to both keep existing patients within their system and to attract referrals of patients from the local HCP community.

The goal is to keep patients with additional medical needs in the system. Analyzing referral data allows hospitals to better understand how many patients are referred internally vs externally.

Referral data doesn’t just help hospitals to better understand what is going on with their network, but also to keep tabs on the outside world. One of the main opportunities to expand the patient population is by reaching out to relevant physicians outside the network and informing them about the services offered at the hospital.

This data helps them to better understand the dynamic of the local and regional healthcare ecosystem in which their hospital operates.